Civic Event Revenues shall mean all revenues (other than Novelty and Regular Revenues) directly attributable to a Civic Event that would not have been generated but for such Civic Event, net of any incremental costs incurred by Lessee in connection with such Civic Event (including all of Lessee's costs as operator that are attributable to such Civic Event), determined under any reasonable methodology proposed by Lessee and approved by Lessor, which approval will not be unreasonably withheld; provided that no part of the revenues payable to Lessee in a lump sum for its Advertising Rights, Broadcast Rights and other rights over a period of time or otherwise not payable based upon the specific number of people attending all events at the Facilities shall be Civic Event Revenues.
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